Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
Heading on over…
Thanks Jennifer!!! Anxious to see if you have these struggles too…
That was such a fantastic post, Chris. Really “real”, meaningful, thought provoking…and helpful. You rock (as always) –Lisa
Oh Lisa, what an encouraging thing to say. Your comment means the WORLD to me!!! So grateful for your support, sweet friend!!
Honored to have you over!!
Thanks Adrienne!! I love that I can be honest and real at your place. 🙂
Chris, I truly can’t even see you saying the things that slip from my mouth to your kids. If it happens, I’m sure it’s few-and-far-between. You are an encourager by nature and, from what I see of your children, you’ve encouraged them FAR more than you’ve discouraged them. I feel very convicted about the words and “looks” I throw at my kids. Imperfect progress…..
Oh Tammy…thank you so so much for your kind and loving words!!! Means the world to me. IMperfect progress, Sweets. I am right there with ya!! 🙂 XOXO (and a Chrissy hug to you! lol)
I loved this post! And yes, I also have these troubles!!!
Oh Alexa…SO grateful for your comments and support!!! Thank you my dear new friend! 🙂