Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
Going over to look right now!! 🙂
Thanks Lisa!! 🙂
Great story, Chris! My oldest is married and next oldest is a sophomore in college. Talk about learning to let go! It’s hard! I still have two at home that I might or might not be clinging to for a little longer 🙂
Oh WOW Marty!!! You have had all kinds of seasons of “letting go” haven’t you?? We can all learn from you, my new friend!! Thanks so much for reading and sharing… 🙂 So grateful.
Sounds like a great story. Heading over to read.
Thanks Jennifer!! I sure appreciate you taking the time to do that. 🙂
Um, have I ever mentioned that when I read your words, it feels like I could have said them? I think we have twin personalities. 😉 Hopping over there to read.
OOOOOOH!!! I love that we have TWIN personalities!! (Would you have said that??) Now every time I write something, I will think of you and wonder… “What would my twin say??”. 🙂 Such a blessing our friendship is already!
I’m behind in reading all of your great posts. I’m off to at least catch up on this one! Hugs to you!
Oh bless your heart Mary!! I get behind ALL the time!! It’s almost impossible to keep up isn’t it? Geesh. SO grateful when you come. 🙂
Okay, this post sounds like one I need to hear lately! Off to check it out!
Hope you enjoyed it!! BTW- very CUTE glasses my friend! 🙂