Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
Good Morning my friend! Headed over there now!
Good morning sweet friend!! Thanks so much for your support!! 🙂 Bless you…
Enjoyed. Thanks. Stopping by from SITS. Have a blessed day!
Thanks for stopping by Vicki! So grateful. 🙂
Girl, we are just so on the same page this morning. Seriously, would you just move to Boston already so we could have weekly morning get-togethers?!
HA! ON MY WAY NOW!!!!! (Oh wouldn’t that be sooooo nice??!!) Would absolutely love that. 🙂
Oh, man. Are you going to make me shed a tear again? Heading on over.
HA! You’re so cute Jennifer!! I love that you think I am going to make you cry!! Well, in a good way right? 😉
My friend you just simply amaze me! The ability to be the loving, devoted, Christian woman you are today is a true testament to the strength of your faith. Love you and love your post (as always!)
Oh Marcia… you have blessed me in more ways than you know by those words. I needed that today my dear friend. You know I did!!
Yes! It is all about the sacrifices we make for those kids…can’t wait to read this, Chris.
Oh yes it is Meredith!! You especially are in “it” with your kiddos and their ages… oh how I remember. By now you have read what my years were about. Sacrificial season for SURE. So grateful you stopped by!! 🙂
And I would do it all over again (in my dreams)
Aw!! Wait. In your dreams???? Is there a hint of sarcasm or is it reflecting the dream of yester-year all over again…?
Going over to check out the post! Thanks for stopping by my blog, returning the favor 🙂
AW! So kind of you to stop by! Hope you enjoy the post!! 🙂