Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
Hey Chris…headed over now! Have a blessed week my friend!
Thank you so much for stopping by here first, honey!!! XOXO
You’re too funny, Chris. I don’t think you need to “lighten up.” I just love to read your words.
Oh Jennifer, I seriously cannot thank you enough for your sweet words. That means more than you know- Oh, how grateful I am for you!!! 🙂
Heading over. xo
Calling you later today!!! XO (I know you may be “in it”- so I understand if I can’t reach you! Worth a try! Miss you too dang much!)
Heading over now…
Thanks SO much for stopping by here first, Michelle!!! XO
Our 3rd step, ‘Made a decision to turn our will and our lives over to the care of God, as we understand him’. Hopefully, you with your beautiful words spread the message!
Perfect application mom!!! I love that you shared this… XO
Your posts are perfect just the way they are! Stay true to your voice! oN my way to read your Momtor post!
Oh Alexa, that just means so much to me for you to say that. Thank you thank you thank you… XO
Headed over now. Happy Sharefest. I hope you have a lovely weekend.
I am so grateful you stopped by! 🙂
Great post! It’s so hard not to be self-centered when it comes to my faith. I find it equally as hard to know what is God’s purpose or my own. When do they intersect? I constantly second guess myself and wonder if I’m living faithfully or just doing what I want.